31 Video Marketing Statistics to Inform Your Strategy [Infographic]

by Lindsay Kolowich, HubSpot

As marketers find more innovative ways to grab people’s attention,

As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

And the most recent statistics show it’s working quite well.┬áDid you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?

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