by Lindsay Kolowich, HubSpot

As marketers find more innovative ways to grab people’s attention,

As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

And the most recent statistics show it’s working quite well. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?

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